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If you have a selling relationship with the Principal Financial Group, please contact the agency or the sales office in your area to request access to eFinancial Professionalsm. eFP is a business tool for marketing and placing business with The Principal. Due to the proprietary nature of the site content you must be, or work for, a licensed Principal Financial Group producer.  

If you already have a password, but have forgotten it or wish to change it, please follow the links below:  

Step 1:   Enter User ID:
Step 2:   I have lost or forgotten my current password.
I know my current password and wish to change it.

Having trouble logging in? Call our toll-free helpline, 1-800-554-3395.



This application is the property of The Principal Financial Group and is for authorized use only. Unauthorized access is a violation of Federal Law. All software, data transactions, and electronic communications are subject to monitoring. Our serious approach to security ensures your confidentiality.

Copyright© Principal Financial Group. All Rights Reserved. Mutual funds, variable life or annuity products and other registered securities products are offered through Princor Financial Services Corporation, Des Moines, IA 50392-0200, 800.247.4123, Member SIPC. Princor Financial Services Corporation and Principal Life Insurance Company are members of the Principal Financial Group.