Employer-Sponsored Solutions
Individual Solutions
For You
Select a product above to learn about our solutions for individuals and growing businesses.
advisor home page capture

Introducing a new website for advisors: www.advisors.principal.com.

Note: this link will take you to the public landing page. Much of the content you need will be available on the new site without a logging in. To access full site content - login using your existing Principal Financial Group website credentials.

Designed with advisor input from hands-on testing, you'll see improvements such as:

  • Time savings from improved site organization
  • Quick access to top tools and resources
  • Proactive alerts
  • Access from your mobile devices

Once in the new site, you should be able to access all of the same tools and information available today.

This quick reference guide (PDF: 834 KB) for advisors provides an overview of the new site and information about some of the new features. Watch for additional communication and helpful tips in coming weeks.

For more information: Your support staff at The Principal is trained and ready to help you maximize the use of this new system.