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Retirement Income - Marketing Materials & Sales Ideas


Producer Education Materials - Understanding the Supplemental Retirement Income Market

  • Executive Bonus vs. Safe Harbor Sales Idea (SI 01)
    A nonqualified executive bonus plan can be an attractive alternative to a safe harbor plan.
    View (PDF)
  • Retirement Income Concepts Guide (BB 8998)
    Provides a comprehensive look at our nonqualified executive benefit solutions. Also includes information on the retirement income gap and our business owner and executive solutions.
    View (PDF: 224KB) | Order
  • Decision Tree for S Corporations and LLCs Flyer (BB 9786)
    Use this questionnaire and decision tree to help guide advisors and employers through the plan decision process.
    View | Order
  • Decision Tree for C Corporations Flyer (BB 9787)
    Use this questionnaire and decision tree to help guide advisors and employers through the plan decision process.
    View | Order
  • Executive Benefits Decision Tree for Tax-Exempt Organizations (BB 9778)
    Use this questionnaire and decision tree to help guide advisors and employers through the plan decision process.
    View | Order
  • Producer Email - Help clients reach their retirement income goals! (LF 297C)
    Send this customizable email to producers. Links to the Fact Finder, Retirement Income Gap Calculator, Action Plan and web page will provide all the tools needed to approach clients and request a proposal.
    Get Email
  • General Client Approach Virtual Kit
    Choose from assorted marketing materials to create your own kit to approach consumers or other producers.
    Order
  • Consumer Seminars
    To access Principal-branded seminars, visit the Client Seminars Retirement Income pages.
    For Individuals | For Business Owners
  • Brokerage Producer Kit for Retirement Income Gap Calculator (KIT 3730)
    Order Kit

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Success Stories

Refer to Sales Ideas & Success Stories for great retirement income marketing examples.

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Approach Materials - Pre-Approach

For-Profit Companies

  • Retirement Income GAP Approach Letter (BZ 1075)
    Direct mail letter to be used as a prospecting tool. Explains the financial gap that qualified plans leave employees. Print on company letterhead.
    View (DOC: 908KB)
  • Retirement Income GAP Chart Detail Flyer (BB 9605)
    Describe to employers and/or executives the limitations of qualified plans and Social Security and the gap nonqualified executive benefits may fill in meeting retirement income goals.
    View (PDF: 194KB) | Order
  • The Need for Tax Diversification (BB 9751)
    Use this flyer with clients to show the tax implications of a 401(k) plan and how that compares to a Principal Executive Bonus Plus plan.
    View (PDF: 94KB) | Order
  • Executive Benefit Plan Comparison Flyer (BB 9736)
    Demonstrate the basic differences between deferred compensation, Executive Bonus Plus and Select Reward Plans.
    View | Order
  • Plans for Key Employees of Tax-Exempt Organizations (BB 9777)
    Introduces the retirement income gap and compares nonqualified executive benefit plans from The Principal.
    View | Order
  • Failed Qualified Plan Testing Approach Letter (BZ 1335)
    Send this letter to your clients that may have issued qualified plan refunds or failed qualified plan participation testing.
    View (DOC: 699KB)

For Tax-Exempt Companies

  • Retirement Income GAP Approach Letter (BZ 1075)
    Direct mail letter to be used as a prospecting tool. Explains the financial gap that qualified plans leave employees. Print on company letterhead.
    View (DOC: 908KB)
  • Retirement Income GAP Chart Detail Flyer (BB 9605)
    Describe to employers and/or executives the limitations of qualified plans and Social Security and the gap nonqualified executive benefits may fill in meeting retirement income goals.
    View (PDF: 194KB) | Order
  • The Need for Tax Diversification (BB 9751)
    Use this flyer with clients to show the tax implications of a 401(k) plan and how that compares to a Principal Executive Bonus Plus plan.
    View (PDF: 94KB) | Order
  • Plans for Key Employees of Tax-Exempt Organizations (BB 9777)
    Introduces the retirement income gap and compares nonqualified executive benefit plans from The Principal.
    View | Order

Executives/Individuals

  • Approach Letter for Individual (LTR 24)
    Send this letter, along with a Retirement Income Gap Chart Flyer (BB 9605) or The Need for Tax Diversification flyer (BB 9751) (PDF: 262KB) to individual clients in order to spark interest in a personal retirement solution.
    View (DOC: 31KB)
  • Retirement Income GAP Chart Detail Flyer (BB 9605)
    Describe to employers and/or executives the limitations of qualified plans and Social Security and the gap nonqualified executive benefits may fill in meeting retirement income goals.
    View (PDF: 194KB) | Order
  • The Need for Tax Diversification (BB 9751)
    Use this flyer with clients to show the tax implications of a 401(k) plan and how that compares to a Principal Executive Bonus Plus plan.
    View (PDF: 94KB) | Order

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Initial Meeting Materials - Fact Finding

  • Sample Employer Retirement Income Gap Analysis
    (BB 10629ER)
    Use this sample Analysis from the Retirement Income Gap Calculator with business owners to show the potential for a retirement income gap. Then, gather information to provide your client with a customized retirement Income gap Analysis.
    View (PDF: 149KB)
  • Sample Employee Retirement Income Gap Analysis
    (BB 10629EX)
    Use this sample Analysis from the Retirement Income Gap Calculator with highly-compensated individuals to show the potential for a retirement income gap. Then, gather information to provide your client with a customized retirement Income gap Analysis.
    View (PDF: 199KB)
  • Fact Finder for Income Gap Analysis (BB 10657)
    Complete the Fact Finder with the client and then input information into the Retirement Income Gap Calculator. Or, fax to the home office for input into the Calculator by the Advanced Solutions team.
    View (PDF: 121KB) | Order
  • Income Gap Analysis Action Plan (BB 10678)
    After determining the retirement income gap using the calculator (BB 10629), submit this action plan to request a customized supplemental retirement solution proposal for your client. Download the PDF and complete fillable form fields.
    View (PDF: 208KB) | Order

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Proposal Presentation Materials

Employer Solutions - For-Profit Companies

Employer Solutions - Tax-Exempt Companies

Individual Solutions - Executives

  • Follow-Up Phone Script (FT 01)
    Refer to this sample script when following up on the approach letter with a personal phone call. Includes information about a variable life insurance solution.
    View (DOC: 27KB)
  • Talking Points for Client Appointment (FT 02)
    Consider these talking points when meeting face to face with your client to review their individual needs for retirement.
    View (DOC: 58KB)
  • Sample Proposal Illustration (BB 10095)
    View (PDF: 53KB)

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For additional information, or if you would like materials not publicly available on this site, contact the National Sales Desk at 800-654-4278.