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Sales Ideas & Success Stories

Principal Life Insurance Company offers a variety of resources to support a broad portfolio of Individual Disability Insurance products and solutions to help you maximize sales and assist clients.

In this section, you'll find proven hands-on sales ideas and marketing tools for addressing clients' personal, business and employee benefits needs. All with the goal of helping you sell more IDI. (PDF: 119KB)

Personal Needs

  • Individual DI Insurance
  • DI Retirement Security
  • Multi-Life DI
  • Association

Employee Benefit Needs

  • Multi-Life DI
  • Combination DI
  • Key employee solutions

Business Needs

  • Overhead Expense
  • Business Loan Protection
  • Disability Buy-Out/Buy-Sell Review
  • Key Person Replacement
  • Multi-Life Opportunities